The reality that Tinder replaced its wordmark with a symbol expressed an important message

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The reality that Tinder replaced its wordmark with a symbol expressed an important message

Brand new matchmaking software are trying to make it clear: people accept it instantaneously and don’t actually need to have the text for it. Put another way, the latest Tinder symbolization are at Nike Swoosh status.

2012 – 2017

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Tinder try incubated inside Hatch Laboratories. They been work in 2012 and rapidly gathered achievement certainly users. Only a couple of years later on, there were as much as one to billion associate registrations per day.

2017 – Today

During summer regarding 2017, the program got rid of their text icon substitution they with a beneficial minimalistic symbol. Actually, brand new symbol alone has already been familiar with the app pages: it was the fresh new flames icon that had been put as opposed to the brand new dot along side letter “i” towards the old image.

Now, new fire symbol has obtained a beneficial gradient surface. As the old emblem was flat and you may lime, this new one has certain measurement and fades of lime so you can green. Together with, the design of the fire might have been quite modified. The icon has exploded a little while rounder, if you’re the resources turned clearer.

Additionally there is some other, inverted kind of the brand new emblem. Right here, the newest flame try light, due to the fact background has a great gradient surface out-of lime and you will pink colors.

The fresh new sign amendment happened immediately following the new software itself was current, too. As part of the app overhaul, a solution construction was put, including basic routing and an alternative way off exhibiting photographs.

Emblem symbolization

The definition at the rear of this new flame symbol seems fairly clear: Tinder is approximately new fire to the a body. And, “hot” ‘s the term we telephone call an individual who looks good. Because an online dating application, Tinder pledges us to illuminate this new flame of matchmaking. Title of endeavor in itself fits the idea really well while the this means “question useful lighting flame.“

The option of shade into both dated and you will the fresh new Tinder expression seems very well natural, into the flames icon, as tangerine and magenta (or yellow) are the colors out-of flame. To phrase it differently, brand new palette is yet another technique for promising your “burning sizzling hot” dating.

The individuals used to the thought of chakras, and that involved us away from ancient meditation methods, can get find an additional symbolic definition behind along with alternatives. Tangerine ‘s the shade of next chakra, which is regarding the invention and sexuality.


The latest Tinder icon is all about hobbies and you may connection. Typically the most popular matchmaking software international uses the quintessential preferred symbol getting man’s relationship – brand new flame.

This new Tinder Icon is constructed of a good gradient red and you can lime rectangular that have game bases, because a back ground, and you can a conventionalized light flames around. The flame try removed having minimum contours and it has the bottom part softened and you can rounded. Towards specific sizes, the brand new light visualize features a silky narrow shadow, on anyone else. It’s simple and easy apartment.

There’s also a variation, where the fire is being drawn in the latest gradient lime and you can green palette and you can placed on a white background.


The existing signal featured a good minimalistic, progressive typeface. Apart from the flames above the “we,” brand new wordmark is identifiable because of instance unique facets just like the most readily useful club towards the “t” (and this lacked a 1 / 2 of its duration) in addition to sloped bar on “e.”


Since the dated representation is lime into light records, brand new a person is harder, in terms of the color scheme, as a result of the gradient impression. Today, there’re numerous shades out-of orange, which are complemented of the multiple white magenta colour. In spite of the colour shift, the fresh Tinder symbolization provides stayed consistent within the flame symbolization. Moreover, the fresh new “fiery” effect has been more noticable on the brand new expression.